Este es el Caso de Éxito preparado por el equipo de Google sobre la campaña de YouTube de Smartick. ¡Ahí comenzó todo!
CASE STUDY Smartick increases registrations by 60% thanks to Trueview for Action
The challenge Smartick is an educational company that provides digital games / exercises with mathematical challenges that improve the children's' calculation skills using artificial intelligence. They have a try-for-free business model and their main goal with Google Ads is to acquire new users at a low cost.
The approach They used Trueview for Action in combination with In-Market, Socio-Demographic and Remarketing Audiences optimizing towards registrations. The video was adapted to the skippable video format.
The results Although spending around 20% of the total Google Ads investment on YT4A, the campaigns are bringing almost 40% of the registrations. Hence the CPA in Youtube is 57% lower than in non-branded Search while increasing at the same time the brand notoriety in the targeted markets. The results are so amazing that Smartick is expanding quickly to new markets and hiring new employees for their marketing team.
"The results we experienced with You Tube for Action were so positive that we doubled our budget (on this channel)."
Maciek Strzyz, Head of Digital Marketing, Smartick
